A friend of mine, Larry Beacham, wrote a piece of writing by a alike name a only some months back and it was such a well received article and he communicated such good ideas in it that I wanted to reiterate much of it again. So with his consent I am writing this follow up to his unique article.

We are in the Information Age not the Stone Age! What worked in the past does not work that same way in our fast society

It is important to understand that the days of cold calling strangers and chasing them down or pursuing the unqualified friends and family members just does not work anymore. The odd thing is, that is exactly what most marketers are shown how to do. It is how 98% of all network marketers do it today. As Larry said it “Yet, millions of network marketers are stuck in the past, using Fred Flintstone techniques to try and lure the George Jetson prospect”. He hit it right on the head with that. I am not saying this does not work because it does, however it takes the right kind of personality to build your business this way.

However, there are easier ways with modern tools. The consumer now a days has less time and wants a smarter process to follow and thereby duplicate. nowadays that have been successful are using the Internet to aid in their marketing efforts}.

Look as the {contrast in the old “Fred Flintstone” techniques and the new “George Jetson” techniques~There is contracts in the old school and new school techniques that is illustrated with Fred and George}.

FLINTSTONE: stuff like a prospect list or names list and acts like an amateur marketer calling everyone they know to find a handful of people that may be interested in their business, or NOT~Has a prospect he list he got from who knows where that he proceeds to call and hound the prospect about their opportunity or product}. JETSON: set of people who are drawn to the marketer~Attracts a very targeted list of people to them using blogs, web sites and email}. CONTRAST: transactions with people, not with computers or companies~Understanding that people to business with people and not companies the marketer understands that he must sell himself}. The marketer is selling himself and building a rapport with consumer even if they are at an early stage. This is ATTRACTION MARKETING.

FLINTSTONE: Invites non-qualified prospects to attend meetings on the other side of {town and then tries to push the business on them. Then he tries to figure out why people do not join}. JETSON; have shown interest}. CONTRAST: The prospect is watching or listening to the recording in the comfort of their own home or {office at any time on any day when they have time}. This allows the marketer to leverage their time and they only talk to the prospect after they have had time to review and absorb the information and there is a GENUINE INTEREST.

FLINTSTONE: Has a salesman’s mentality and tries to convince or strong arm the prospect and their objections. JETSON: Thinks like an independent consultant and provides value to the marketplace on the front-end of the process. CONTRAST: The information that is shared provides value through education in a comfortable way that makes the prospect very interested.

FLINTSTONE: Doesn’t think in terms of long term relationship building with a prospect; wants to sell the product or enroll them immediately and if it does not happen is dismissed with no follow up strategy. JETSON: Understands the power of selling through education and using automatic communications to continue the education beyond the initial contact. CONTRAST: The new technique allows the natural buying cycle of the individual to take its course which leads to a sale or enrollment in the future when the prospect is ready. Its about developing a relationship for the long term, it may be years before the prospect joins.

FLINTSTONE: Often uses a facade to catch peoples attentions just so they can do a business presentation. JETSON: Builds a genuine rapport with their pre-interested prospect over time by writing articles, creating educational videos, blogging etc. CONTRAST: The new marketer has positioned themselves as a trusted advisor and a respected expert. When the prospect is ready they will contact the marketer. The prospect is also much more likely to be successful in their own endeavor because of what they have learned and the techniques that have been modeled.

What a large difference there is between the Fred Flintstone and George Jetson marketer. So stop doing things the old way and get into the modern day processes.The bottom line is the new marketing techniques allow you to operate in a much more professional way and reach many more people. This will allow you to sift through thousands of prospects and  find the diamonds that can change your business for the positive.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

Bob Howard
813-964-7389
BobHowardMarketing

If you want to know how you can be a George Jetson marketer, then look at the system that changed it for me. MLMProMentor