Posts tagged small business
Jump Start Your Business’ Internet Marketing Strategy with P.T.A.
Apr 15th
The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.
Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process.
Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years! The challenge is that there are so many resources out there for the various steps in the process, with little education as to where each item fits in with other steps.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
P: Plug-In
Identify where you are in the Internet marketing process and “plug-in” to the process. Are you a novice to the Internet? Or perhaps you have some practical experience, but don’t know how to fit it all together? Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation.
T: Team-Up
Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen. Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out. And, contrary to popular belief, just having a website designed by someone you find on Craig’s List or overseas won’t get you the success you want from your Internet marketing.
Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing. You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service.
A: Accelerate
A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success. Knowing a little of this or a little of that is useless unless you know the process and where you are in it, and have a team of resources available to help you implement it. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
Joint Venture Marketing Lets You Aim High For Your Business
Mar 4th
Because of the big price tag for most small business marketing budgets, the are often the first expense to be cut when times are tough . Unfortunately, with no marketing budget sales often plummet, perpetuating the sequence. One way to dream big even when times are tough is to take advantage of joint venture opportunities.
To be specific, a joint venture is when two or more business owners plan to contribute collectively toward a project that will benefit them all. Put into English, this means the opportunity to pool resources so that everyone benefits. A joint venture can be as simple as working with another business owner to cross promote your products, or as complicated as collaborating together on an elaborate weekend event.
Whether simple or complicated, there are benefits to all who participate in joint venture marketing. The first benefit is that you get much more bang for your marketing buck. When you are not footing the entire bill, you might be able to afford advertising on radio or TV where in the past you were limited to print. In addition, all of the participants in the joint venture have their own customer lists and networking contacts, which essentially enlarges each business owner’s sales force.
New business owners really benefit from choosing the right strategic business partners because they can establish their credibility very rapidly. People perceive you to be like those folks you associate with, so if you are wise choosing your joint venture partners your reputation will grow rapidly. And the added bonus is that by taking advantage of these successful business owner’s skills and knowledge, you will bypass many of the mistakes a new small business owner might make along the way.
But the biggest advantage of joint venture marketing is that you can keep your dreams alive through collaboration. No goal is out of reach once you have found the right partners to make it happen. Small businesses are thriving through joint venture marketing, even during these tough economic times. With the right commitment, your business can grow too.
Get more small business success strategies and claim your free white paper: “7 Ways Your Stone-Age Accounting System is Stealing Money From You Every Day … And, How to Get it Back This Year” to learn about an online accounting program that makes it simple to track the success of your joint venture marketing.
