Posts tagged Website
Revolutionary Fitness Business Ideas
Jan 5th
Are you just getting into the fitness business? Want to grow your business but don’t have a lot of money to invest? Here are some great ways to get going!
There are so many ways to start & build your fitness business without spending a lot of money!
Set Up a Website
Websites are a great must do marketing strategy which also has the advantage of helping customers find you. If you’re already tech savvy enough to set up your own site, awesome, but if you don’t know how, try these ideas.
- Do you know any kids or college students? A lot of kids these days are able to whip up a decent simple website and you could probably get them to do it for under or around 0. Just make sure you proof their work before you give them the okay to go live with the site.
- There are simple programs that help you construct a website such as homestead.com or buildyoursite.com. These websites can walk you through how to create your first web site and publish it to the web. In my opinion WordPress is the best way to go, being pretty simple and having lots of options you can use to profit and share your skills as a fitness trainer.
Be sure you list your services and promotions on your website, and keep in mind the type of people you want to attract to the site, catering your design and info to them. Remember to include contact info, prices, and hours.
Once your website is up and you’re happy with it, submit it to the major search engines such as Yahoo! and Google. Use keywords that the people you want to find you would use when they search for you, including your location (city and surrounding area). Here’s an example: LA fitness, LA personal training, LA weight loss, LA bootcamps, etc.
Low Cost Marketing Tips
One way to get free advertising is to post your fitness business services on Craigslist. You should post at least weekly to keep your ads fresh. Include the same kind of key words as above so different searches will find your business in the results.
You can have business cards printed up quite inexpensively by using sites such as VistaPrint.com. You can upload a design that matches your new website, or you can choose from the many templates they have available. Put business cards everywhere you go – coffee shops, health food stores, public boards, restrooms, restaurants; get your name out everywhere.
A great way to meet potential clients is to talk to large corporations in your area to see if they’re interested in having you do a free demo class for their employees. Emphasize that the benefits of healthier employees will improve their employees’ health, reducing use of personal time and health benefits due to illness (i.e. saving their company money!!). If you get a good response from the employees when you do the free demo, offer an ongoing class or private sessions, whatever the company is interested in.
Look out for conferences, expos, and other health-related events happening locally. Even if you don’t have money to rent a booth for the entire event, make sure you go and have your business cards ready – your target audience will be there, and you didn’t even have to pay for the advertising!
Ready to become a fantastic Fitness Instructor?
Personal trainer salaries range from thirty thousand to well over a hundred grand. Are you getting paid what you are worth?
Proven fitness marketing strategies are key in having a thriving Personal Trainer Business.
Want more expert advice on growing your fitness business. Check out these personal training articles.
About Ryan Perry
Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Connect with Ryan on Google+
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