Outsourcing may already be a familiar concept to entrepreneurs as
small companies routinely outsource their payroll processing,
accounting, distribution and many other important functions to service
providers. Outsourcing refers to the practice of using outside firms
or individuals to handle work that a company requires, either in the
ordinary course of its business, or for special projects. 


In addition to being a cost cutting measure, outsourcing can serve a
number of uses for your business:


Every business owner is interested in using its capital wisely. If
you wish to start up an online enterprise, avoiding unnecessarily large costs
in the early stages and limit your capital expenses to minimise
losses. By outsourcing some aspects of your business, you can keep
your fixed costs like rent and utilities low and spend only for those
activities which will increase your profit or increase your cash income.


While human resources may be one of the most important assets of your
business, it can also be the biggest source of expense as there are
huge costs associated with hiring, training and improving a regular
workforce. Outsourcing can provide you with the appropriate skills
without having to spend for training as these providers often carry
relevant background and experience.


Creating and developing a team in-house takes time as you need to
recruit, screen, train, and organize staff before getting a specific
project done. A good outsourcing team has the resources to start a
project immediately, so you get the same results in a shorter period.
This can be important for your business when timing is important and
getting ahead is your primary concern. 


Your small business can compete with the big ones by having access to
specialists to do specific aspects in a more professional manner. To
illustrate, having a business with just a plain website is not the large
advantage enjoyed by established companies that can afford to keep
their own web development teams. Smaller businesses have penetrated
the online business network with more modern and popular websites thanks to
outsourcing. Other areas that can be equalised by outsourcing include
distribution, copywriting, marketing, as well as lead and sales

As businesses seek to maintain a lean and mean set-up, outsourcing
has gradually evolved into an industry composed of firms and groups
that have been formed primarily for the purpose of serving other
companies’ outsourcing needs. Use outsourcing wisely not only to
recover from recent economic downswings, but to encourage your business to grow as well.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+