You may be wondering what niche marketing is. Is it the process of selling your products to everyone you meet online? Do you think it’s trying to sell your product to everyone in the world? It’s not either of these, it’s about targeting a market of people who have an interest in what you have to sell. It also involves offering solutions to the problems these selected people will pay for, if it’s a worthwhile solution. This is the means of successful marketing, and it goes by the name niche marketing. When marketing, keep your efforts in your targeted group instead of wasting resources trying to reach everyone. Your marketing will be at its best when it is focused efficiently on the right area. You should not get distracted about what you think makes your product incredible, you need to focus on what makes your product tangibly the best in market. Another way to think of niche marketing is to imagine it is ‘nice marketing’, because you are going to gain an advantage over your competition without being complicated. By the time you finish reading this article, you’ll know what common niche marketing mistakes to avoid.

Firstly you should avoid getting bogged down by focusing on a single niche market. This is a problem that many niche marketers have struggled with. They will put all of their time and effort into attempting to profit from a single niche market, spending months and months. We are not saying that it is impossible to achieve success this way. But we’re talking about the dynamics involved in making it work. You can by all means spend all your time and energy on a single niche market and make plenty of profit, but only after you know this market is profitable. The secret is to test one niche market after the other in quick succession. You can always get back to this niche and expand it further if you see it being successful. When done correctly it shouldn’t take more than 10 days to discover if a niche is going to be profitable or not. The important thing is realizing when to move on and try something new. Always keep a rotating list of new niches that you are testing every few weeks so that you have fresh crops of prospects.

Even though niche marketing is proven to create success, if you suggest the wrong price for your product it could ruin your business. Many online marketers put in the effort, spend time and invest money into creating or finding a good product/service they can sell online. In addition, they will spend a good deal of money on marketing. But end up failing just because they didn’t choose the right price for their product.

It turns out to be either too high or just too low. If your product is over valued and has an exorbitant price, no one will see any value in the offering and will not purchase it. On the other hand, if you price the product too low, you won’t make a profit from the sales you receive. That is, the price must be balanced between providing value to the customer and profitability to your business. Realistically, the single method of determining the proper price is by testing. You could even bring the value of your offer higher and make the customers feel like it’s worth it.

Niche marketing can be a confusing area of marketing. The best advice is to focus on finding a decent niche before you begin to waste time and money on it. The best way to find your niche will be to test them and find which ones are profitable for you.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+