online video marketing Rohnert Park, CAOnline video marketing is huge—really huge. It is the new thing for a business to do to keep up with the competition, while simultaneously setting itself apart from the crowd. If you’re looking to boost your website’s SEO, then take a look at the tips below for making a really great online marketing video.

Of course, you need a good idea to start (because content is key when it comes to online video marketing). However, you should take creative freedom in the way you present your content to your target audience. Here are some examples of the common types of online marketing videos:

  • Demonstrative / Training — A demonstrative or training video is great for explaining the product or service you are selling or promoting. This is the perfect opportunity to detail how it works and why it’s great.
  • TestimonialsTestimonials are known to be effective in written form, at least when done correctly. However, allowing customers and/or clients to talk on video about how pleased they are and how much they enjoy your company adds a certain amount of authenticity to your brand identity. By humanizing your website, you will gain the trust of your viewers.
  • Storytelling Using the storytelling technique is great for creating a virtual conversation with viewers. In a storytelling video, you can exhibit a real (or make-believe) scenario in which those interested can learn something from. Be sure to give them a reason to respond via video comments in order to engage and provoke discussion.
  • Teasers — If you have an exciting announcement to make, then consider planning a teaser video (or series of teaser videos) to pique interest in the time leading up to the unveiling.

No matter which type of video you are using, the end game is to make it ripe for becoming viral. Now it may be true that one can’t intentionally create a viral video—unless you are some type of online video marketing genius—but you can employ a few factors to increase a video’s viral potential. Here are some tips for getting others to spread your video throughout social media for you:

  • Make it striking — Impressing the audience through the use of stunts or remarkable talents will be sure to increase shareability. After all, people love to be in awe.
  • Make it timely — Playing on what’s popular at any given moment will add relevancy to a video. So pay close attention to what’s in the news and take notes.
  • Make it odd — This is a great way to get people laughing, or to shock them as they ask themselves, “What the heck?”
  • Make it musical — Creating a jig or sing-along that is catchy could very well propel you into the mainstream. Combine this with “Make it odd” and you’ve really got something going.

With the right amount of creativity, combined with a little luck, your online marketing video may just succeed. And if it doesn’t, try and try again until something catches on.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+