Do you have a website that since day one has not been living up to your expectations? Perhaps you are simply not following a proper internet marketing strategy. Below are a few basics that should be useful to every website owner.

A good first step would be to consult a internet marketing expert. Even if you don’t sign up for a whole marketing program with one of these guys, let them at least look at your website and give their opinion as to what should be done.

On the surface everything might look fine: the flash animations might work perfectly and visually everything may look stunning. The problem is your website might simply not be what the average search engine wants. In other words it is not optimized for search engine traffic.

Content planning: You should have a clear strategy when it comes to website content. The days of having a home page, an about us page and a contact form and nothing else are over forever. To get new visitors and retain current visitors, you need quality content that speaks to those people. And that content needs to be updated on a regular basis, otherwise you are wasting your own and your visitors’ time. Search engines also hate no-content websites.

Pay per click search engines: There are many pay per click search engines where you can get your website listed and then pay for every visitor who clicks on your website’s link in the search results. The top search engines also have pay per click programs where the results appear to the right of the ordinary listings. While you are working on your long term search engine strategy, a pay per click program might be your best short term source of traffic. The smaller search engines are cheaper and the quality of their traffic is not necessarily inferior to that of the top search engines.

Articles directories: There are many directories on the Internet where you can submit an article which you have written about a subject relating to your website. Let’s say you have a furniture removal business. You could then submit a series of articles on how to prepare for a move, insurance, pitfalls of the industry etc. And submit them to one or more of these directories. You will be allowed to mention your company name and insert a link to your website at the end of the article. This is a way in which you can become known and an expert in your line of business and get free publicity in the process.

Make sure your site is mobile friendly. More and more people access the Internet via mobile devices like cell phones. Your Internet marketing strategy should therefore without any doubt make provision for your website to be accessible from these devices.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+