Many people make use of one-level programs of affiliate marketing to supplement their primary business income, but if you’re letting yourself be satisfied with just that, you’re doing yourself and your company a disservice. Affiliates that make use of multiple levels of marketing are a much more durable and long-lived than single-tiered affiliates. Support for this concept comes from sources as high as the ‘number one super affiliate of the world,’ Singapore’s own Ewen Chia.

Some successful internet marketing people have even stronger condemnation of the single-tier affiliate system, such as the world-famous marketer Stephen Pierce; he referred to the system as a ‘ball and chain.’  The idea behind these disparaging remarks is that affiliate marketing should only be one part of the internet market view; marketers should have as many avenues to earn a profit as _possible. Other forms of revenue besides single-tier affiliate marketing can be pay-per-click ads, multi-level affiliate marketing, and promoting one’s own products.

One thing you’ll need when doing your internet marketing is a good plan, just like you’d want in most other aspects of life. The professionals in this business can come up with good, concrete, step by step plans that are achievable, realistic, affordable, specific to the niche and aims of your business, and easily correctable should anything go off track unexpectedly. Gaining familiarity with these kinds of plans will help you acquire a broad conceptual understanding of how online marketing works and changes the landscape of the internet.  When looking at such plans, you should expect them to have thorough observations and explorations of your company and the industry it resides in, in addition to similar in-depth looks at all potential competition and recommendations for sub-groups to narrow your target audience down to.

The main drawback to this program is that you get paid once, and once only, for a sale; with a multi-level affiliate program, you can be paid many, many times over for a sale—whenever someone you’ve recruited into the program makes a sale, you’re also paid! This can make it a much more lucrative stream of revenue than pay-per-click ads, self-promotion, or single-tier affiliate programs, because the possibilities for revenue are endless; the more people you recruit and the more people they recruit (and so on and so forth down the line) the more money you will bring in.

The methods provided by consulting services to help businessmen are varied. One-on-one personal, class-based, and coaching are all effective techniques in use for consultation companies working with businesses. Consulting services like this do about the same thing as individual marketers you’d work with, but are less formal about it, and more focused on building you up so that you can do your own marketing, rather than focusing on doing it for you.  Working with the experts through consultation is an effective way to educate yourself on how to deal with marketing without outside help in the long run.

Full-service internet marketing professionals are the top of the industry and offer a broad spectrum of services. They do everything the other guys do, and once you’ve given approval, they launch the campaign and operate it without you needing to do much overseeing of the process. This, of course, will cost a bit more than your other options. So, when starting up a business online, consider your budget, your skills, and your available time, and then choose the internet marketer that’s right for you.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+