video marketing santa rosaThink you don’t have any fresh content for your business website or blog? Some businesses get into a rut or they have trouble attracting new readers when they stick to posting just the basic information on their sites. You might publish the occasional article, with some photos and graphics, but if there’s nothing exciting about your content, then your site may languish.

This is where video marketing comes in.

Why not repurpose the content that you do have by transforming one of your articles into an engaging video? For example, if you sell a particular product, you can use a video to highlight its features and offer important how-to information.

While video marketing is relatively new, it’s been making an impact on sales. Recent studies show that a significant number of consumers research goods and services online prior to buying them. That research usually includes watching videos.

Depending on whom you’re trying to target as your potential customers, one of the advantages of creating “new” content, i.e. a video, out of your existing material is that you can reach a different audience. Some members of a younger demographic group, for example, might be more interested in viewing online videos than reading long articles. In addition, people learn in a variety of ways, so some might pay more attention to your content when it’s presented in a different form.

Video often has a greater impact on business for several reasons. For instance, companies often rely on testimonials to direct new customers their way, which is especially important for small local businesses. In many places, word-of-mouth advertising still reigns, but now you can select and post the best recommendations directly onto your site. Building customer loyalty and trust is one of the clear benefits of marketing your business with videos.

Beyond publishing testimonials and general information about your product or service, you can also use video to do an interview with an expert or a guest post on your blog. If your goal is to drive more visitors to your website, these video marketing tactics can make a huge difference.

For more specific tips regarding online video production, check out this article for a great six-step outline.

We want to help you increase your traffic and sales, and we can assist you with all stages of your video production. Together we can take your internet marketing efforts to the next level.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+