When it comes to article marketing, there is no way to deny its power.

For being one of the most long term running marketing techniques, it still produces some amazing results when it’s done correctly. Even the newest inductees into article marketing quickly discover that the creation of effective articles can attract a highly targeted audience almost overnight after submission to a well-trafficked directory online. Because article marketing is free, it’s an ideal tool for those who are seeking larger exposure. Article marketing has applications for all types of niches for example you could have an article about foreclosure cleanup in the real estate niche.

When you write articles based on your subject you help yourself in a couple of ways. Initially, when those articles are published on the Internet in the big article directories and other sites, you get the relevant backlinks you need for your site. This will definitely improve your website’s ranking with Google and other major search engines, which in turn brings you organic traffic.

Then, if people are reading your articles and like what they see, they will be more likely to head to your site and sample more of your content and learn more about the author. So there you’ve accomplished two things; you’ve created your brand and you’ve brought in traffic in the same swoop. This article will introduce you to a variety of tips to show you how to utilize good article marketing for your greatest benefit.

To start with, the most important section of your article is your title.

Remember, it will be your title that dictates whether your article is read or passed over. Don’t do the mistake of having a title that’s vague and unclear. You need a title with a hook that will get your reader interested enough to dive into the rest of the article. One way to accomplish this is to list the primary benefit right in your title. Analyze what the reader will get out of your article and identify the main point, and have it in your title.

With articles numbering in the thousands available, what makes your article stand out? If you have an article about foreclosure cleaning and want to be sure your readers visit your site be sure to link to your real estate site with foreclosure cleaning as anchor text.

Do you have knowledge or updated information which other articles do not include? It may take time to come up with a really effective title but if you ask yourself those simple questions you can be well on your way. It’s always a great idea to inject the curiosity factor in to your title, along with some power words. The first word should be striking, so that the remainder is engaging. You could entitle your article “The Many Ways of Gardening” but that won’t catch nearly as many eyes as “Learn Three Pain Free Gardening Methods” will bring them in with a lot more excitement and interest.

Thus, do not forget to compose titles which encourage people to delve into your articles.

You can easily get a lot of attention for your articles if you make sure they;re submitted to the best article directories. The main advantage of submitting your articles to online directories is that you can instantly get them in front of a large audience. They are built with various categories as well, which you can slip your content into. Immediately after approval, your articles will be posted on the sites for the world to find. With the constant amount of traffic on these sites, you can reasonably anticipate that your article will begin getting hits right from the start. In addition to the interested public who are there seeking information the directories see webmasters, ezine publishers and others who may choose to pick up your article for publication elsewhere. If someone likes your article and republishes it on their site/blog or in their newsletter/ezine, you start getting traffic overnight. Further, should your article be disseminated throughout the Internet, you will be receiving backlinks from every site where it is published. When you start racking up a large number of external websites that are linking back to your site, your ranking will increase because search engines use backlinks when they are ranking sites. Whatever you do you must remember that the anchor text used in the articles is what you are trying to get your site ranked for. So if you want to rank for foreclosed cleaning, you’ll need to use that as anchor text in your article.

Should you be beginning on a minimal budget, article marketing is the only method that will be necessary. The primary benefit of article marketing is the fact that your articles will be attracting traffic to your website for many years. By placing an initial investment of effort into your articles, the resulting benefits will last for a very long time.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+