video cal to actionThe content in an online video may contain a great story about a product or service, but the ending may not be complete. You will need to encourage viewers to visit your website or download your app for the video to be effective. The Business 2 Community website has an article about video marketing with calls to action.

“If you’d like your videos to do more than educate and entertain, pushing people to do something next, it’s imperative to end each video with a strong “Call to Action” or CTA.”

A few strategies can be used to provide a call to action in an online video. The best option is one that meets your specific needs.

One call to action strategy is to include a link to your product page. You can also add a link that takes viewers to the download page for your mobile app. If you offer a software product, then perhaps there is a free trial that viewers can download. The number of clicks is a metric that can be tracked to see if the video is performing well or if it needs to be tweaked.

Another call to action strategy is to ask viewers to subscribe to your weekly newsletter. This is a way to gain sales leads that can be converted into paying customers. A weekly newsletter allows you to offer a special or deal to subscribers as a way to increase sales. However, the video needs to offer reasons for a viewer to subscribe to your newsletter.

Social media is a driver of video marketing that your business needs to embrace. Remember to include a like and a share button if you want to attract viewers to your social media sites. Buttons can be used to gain new fans and followers.

By implementing one or two of these tips into your video marketing campaign, you  are bound to increase the number of followers that may ultimately convert into clients.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+